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MKT 245 - Advertising
Reviews advertising, including preparation of the advertisement, selection of media, budgeting for advertising, types of advertising, copy writing and advertising research. Emphasizes sales promotion through advertising. Co-requisite: NONE Prerequisite: MKT 101 Credits: 3(Lec: 3) School: Bus & Info & Hlth Sup Tech Department: Business Technologies Attributes: General Elective |